Egypt Independent

Sharm el-Sheikh to lure Ukrainian tourists with concerts

The Tourism Promotion Authority has launched a series of artistic events to attract Ukranian tourists to the resort city of Sharm al-Sheikh as winter approaches.

South Sinai Governor Khaled Fouda has agreed with Sami Mahmoud, the head of the authority, to sponsor a concert for Ukranian singer Svetlana Loboda in order to promote Egypt in Ukrainian, which is among the biggest sources of visitors to Egypt's resorts.

A Ukrainian media delegation composed of nine professionals will cover the music event.

According to Mahmoud, the concert is part of a wider strategy of inviting famous performers to give concerts in Egypt, particularly in Sharm el-Sheikh, one of the nation's key tourist destinations.

Several nations, including Britain and Russia, suspended flights to Sharm al-Sheikh starting November in response to the October 31 plane crash in Sinai, which killed 224 passengers, most of them Russian tourists.

In late January, Fouda said that the resort's tourism industry had lost LE6 billion over the three months since the Russian air disaster, with most of those losses due to the plane's downing.

Edited translation from Al-Masry Al-Youm